Tom Brady Merging TB12, Brady Brand With Apparel Company NoBull

Tom Brady is used to working late into January and it seems he is keeping up old habits despite his NFL career now being in the past.

The seven-time Super Bowl champion announced Tuesday he is merging his TB12 and Brady Brand entities with apparel company NoBull.

Brady becomes second-largest stakeholder in the company behind BodyArmor sports drink founder, and friend, Mike Repole.

NoBull will look to be more than an apparel brand; with aspirations of being a “complete wellness company" through sales of apparel, nutrition and footwear -- the first two of which were synonymous with Brady's companies.

“It was kind of a no-brainer for me,” Brady told Front Office Sports Today podcast. “When I retired from playing, I had much more intention to focus on the business things I had going on, and this was step number one.”

Per Front Office Sports, the NoBull name will be retained.

“They’re all going to be on this one platform,” says told Front Office Sports. “We haven’t decided between Brady, TB12, NoBull, how it’s all going to play out.”